ICON | Conversion Rate 70% With Precision Target Audience
- Joanna Lin
- Oct 11, 2023
- 1 min read
Updated: Nov 1, 2023
Icon and take! collaborate to launch a limited-time #Icon Cooling Sanitary Pads free experience event. The event is held at high-traffic locations in Taiwan, including: Showtai Shulin Life, Global Nangang Station, and Global Banqiao Station. The goal is to attract the target audience to participate in the event and take photos to promote the brand to potential new customers.
During the package activity, 7,000 sanitary napkins were distributed through the Take! experience machine, and 95% of the potential new customers were women. Through the TA list tracking and remarketing service, the conversion rate exceeded 70%, and the activity performance was outstanding!
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