Understanding Taiwanese consumers is essential for brands that want to succeed in the Taiwanese market.
Cross-borders pre-marketing is a growing trend that allows brands to test their products and marketing strategies in Taiwan before they make a major investment. This can help brands to avoid selecting the wrong products or developing ineffective marketing strategies, which can lead to wasted time, money, and damage to a brand's reputation.
Are you looking to enter the Taiwanese market but worried about whether your products will be a hit with Taiwanese consumers?
Cross-borders pre-marketing is a critical strategy for global brands, but it can be challenging to execute. Take!'s smart experience machines provide a breakthrough solution that makes it easy to test your products and marketing strategies in Taiwan before making a major investment.
Our machines are located in high-traffic areas, such as department stores and shopping malls. This gives you the opportunity to reach a large number of potential customers
who are interested in the brand to obtain samples or coupons of specific products through registration, adding brand social media friends, or filling out questionnaires. This not only helps to easily increase the offline exposure of overseas brands, but also conducts market research and increases fans online.
Korean cosmetics brand DD uses Take! to gain insights into the Taiwanese market
Before entering the Taiwanese market, DD used Take!'s smart experience machines to conduct market research and collect data on Taiwanese consumers' age, gender, occupation, and preferences. DD also conducted a follow-up survey to collect feedback from consumers who had received the trial products.
Through cross-analysis of the data, DD learned that Taiwanese consumers prefer to buy cosmetics at department stores, Watsons, and POYA, and that their drugstore preferences differ from those of Korean consumers (who prefer Olive Young). DD also learned that Taiwanese consumers prefer to shop online at official websites and Shopee.
Armed with this valuable data, DD was able to better understand Taiwanese purchasing habits and develop more targeted marketing and sales strategies.
Marketing Internationalization: Korean Marketing Companies Interview Take! on Marketing Trends in Taiwan.
Brands entering global markets need to understand local trends and preferences to succeed.
EC21R&C, a global market research and marketing firm, recently interviewed take!, a Taiwanese marketing insights company. The two companies discussed the latest marketing trends in Taiwan, both online and offline.
EC21R&C noted that brands entering Taiwan need to do their research, find a suitable distributor, and adapt their marketing strategies to local consumer behavior.
take! Smart Experience Machine Helps Overseas Brands Crack the Taiwanese Market
Cross-analysis service of take helps overseas brands better understand Taiwanese consumers' preferences and needs before entering the market. This new approach can help brands more effectively promote their products and more precisely meet the needs of different customers, enhancing their competitiveness.
Entering the Taiwanese market is a challenging task, but with the help of take!'s Smart Experience Machine, brands can gain a more solid foothold in the market and achieve long-term success.