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@COSME| SpringBeauty Festival - Doorway Attractions to Draw Visitors to the Main Venue






@cosme, Japan's largest cosmetics and beauty comprehensive information website, held its first offline experience flash event at the first floor and ninth floor event venue of Shin Kong Mitsukoshi Taipei Nanshi Store from February 14 to February 28, 2023. The event, themed Beauty Ranking Tour, allowed participants to take a color psychological test to find their personal cherry color and then try out the most suitable popular cosmetics on site.




The event partnered with take! Nana machine, which was placed in front of the main visual wall on the first floor. The machine was used to guide consumers to download the @cosme app and print redemption vouchers. These vouchers were then used to redeem products and services at the ninth floor main event venue. This helped to attract customers to the main event venue and experience the event's charm.


This cooperation model successfully drove over a thousand app downloads, attracting potential consumers who had never thought of the ninth floor to the main event venue.


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